Alex Morrison is the Executive Director of the Macon-Bibb County Urban Development Authority, an agency charged with planning and executing economic development projects in the urban areas of Macon-Bibb County. He also serves as Director of Planning and Public Spaces for Macon-Bibb County’s consolidated government.  He previously served in the role of Main Street Manager for the City of Macon.

Presently, Morrison and the UDA are leading the effort to implement the Macon Action Plan, the first urban core master plan for Macon, and the Macon Mall revitalization project, which includes moving government offices to the Mall, building the new 12,000-person Atrium Health Amphitheater, and Rhythm & Rally, the world’s largest indoor pickleball facility.

And while he plays pickleball, he has built more courts in the last year than he’s played matches.

Morrison is a 2010 graduate of the University of Georgia with a master’s degree in public administration. He received his undergraduate degree from Mercer University in 2007 in journalism and philosophy. While at Mercer, Morrison was one of four students who developed the conceptual plan for the College Hill Corridor, served two years as Editor in Chief of The Cluster student newspaper, and was the recipient of the Mercerian Award for Campus Leadership and Community Involvement.